Bio

Creative & Commercial Strategic Leader. Here to build brands with the most influential, innovative leaders of our time. Led the development & growth of of top tier brands including Airbnb, Pinterest, Netflix, Peloton, Disney, N26, The Grammys and Unilever. Specialist in developing breakthrough brand strategies and then partnering with leadership to drive it into every area of the business. IPA ELG member, Mentor for Zinc V.C. Regular IPA & Effies judge, published White Paper on the business case for creating an iconic brand, featured in Fast Company, SXSW, Guardian etc.