Accomplished marketing and analytics leader with 20 years' experience driving growth in the digital and retail sector. Proven track record in shaping strategy, driving profitability and optimizing user experience. Expertise in digital and omni channel lifecycle customer journey, CRM, marketing strategy and optimization, ecommerce operations, analytics and customer loyalty. In depth operational knowledge across marketing channels; optimization methodologies including A/B testing and personalization.
Retail Industry Principal at Treasure Data
MBA, Business