Bio

Founder of ByTek, an Italian martech company that deals with the application of artificial intelligence to performance marketing. In ByTek we deal with Search Marketing (SEO and SEA), Adv & Lead Generation, BI & Digital Analytics. I'm a speaker in a number of digital marketing events, including Search Marketing Connect and the Web Marketing Festival. I'm in charge of the scientific coordination of Growth Hacking Master in Talent Garden Innovation School, where I have the honor of confronting every day with professionals from every sector and experience. Always with Talent Garden I have held several corporate lectures on the theme of search marketing and web analytics. I am also teaching coordinator of the Master of II Level in Artificial Intelligence for Business & Security at the University of Tuscia. I graduated in Mechanical Engineering at the University of Tuscia (Viterbo) and here I concluded my training with a PhD in Big Data Analytics applied to the optimization of business information processes.