Bio

I’ve always loved working in marketing but the digital and new technology space I’ve been focusing on the past decade have made this career journey even more exciting. I love working in a fast-paced environment and I’m passionate about leveraging technology to impact the business through the delivery of exceptional customer experiences. I’m a performance and data-driven professional with a broad experience in end-to-end marketing in both B2B and B2C spaces. I’ve successfully delivered user acquisition, retention, and engagement marketing programs, optimising spend and monetising digital traffic in the Consumer space. At Adobe I’m tasked with delivering growth to our Enterprise business through digital channels that will create and accelerate pipeline opportunities. I leverage our tech stack to generate demand, run Account Based Marketing programs and deliver personalised omnichannel digital campaigns across Paid and Organic. I have a passion for solving business challenges through technology, I specialise in: - Digital journeys, user experience - Enterprise marketing demand pipeline management - Demand generation, nurture, cross-sell - Account Based Marketing - User acquisition and retention - Strategic planning, cross-functional collaboration - Budget planning, forecasting - Owned & Paid advertising campaigns - Product Marketing - Team management and people development