Bio

Strong record of developing & implementing consumer propositions across fast-paced organisations. Innovates strategy & execution using data driven analysis combined with creativity & ideas generation. Develops successful partnerships that deliver against commercial & customer needs ''I'm a marketing leader with a proven ability to operate across the full mix of channels and media. I have demonstrated versatility and curiosity by operating across sectors (Telco, Music, Retail), verticals (Products, Services, Hardware) and audiences (Subscriber acquisition and retention, B2B partnerships). I am equally comfortable defining strategies, propositions and creative approach as I am using data, insight and commercial acumen to drive business cases and P&L delivery. I enjoy galvanising teams to deliver excellence for customers and in turn drive commercial growth I keep my skillset fresh by involving myself in new tech evaluation, trialling new digital marketing tools and mentoring SMEs.'' Expertise: Innovation, proposition development and delivery. P&L ownership and management. Designing enhanced customer experiences based on consumer research and insight. Effective Executive leadership in large corporates with matrix environments. Challenging pre-set thinking to act as a transformation catalyst using data and judgement to enable decisions. Track-record of driving profitable growth, growing customer base & improving customer experience Building strong, innovative partnerships at a senior level across a complex set of organisational cultures, priorities and scales: market leaders, early stage businesses and competitors. Integrated Marketing Communications. Digital and e-commerce delivery: in house and white label. Media buying and advertising execution: in house and through agencies. Content creation and ideation for ATL and Social media campaigns. Intellectual property rights acquisition, licensing and commercialisation