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Rich Donaldson

Director, Digital Product Management

VF Corporation

Country or State

United States

Bio

Experienced senior level Direct to Consumer professional with a proven record for growing customer loyalty, brand equity, sales and productivity.  Strong brand management and strategic planning skills, with equally strong analytical, communication and presentation skills.  Experience in a variety of consumer direct disciplines including operations, customer experience, operations technology, quality control, training, sales and unit forecasting, supply chain, PR and media relations.  Collaborative and process-oriented, with a management focus on leading change that keeps pace with evolving customer preferences and technology.  Will build an effective team-oriented environment founded on empowerment with well-defined accountabilities to insure job satisfaction and budget achievement.  Successful managers under my leadership will exercise a bias for meeting customer needs while achieving business objectives and performance goals.

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Current Position

Director, Digital Product Management at VF Corporation

Degrees

Bachelor of Science (BS), Economics & Statistics

Past Talks

Xperience 2021

Skills