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Roberta Sanzani

Paid Media Director

Webranking

Country or State

Italy

Bio

My experience in digital advertising is 10+ years long, gained proven successes in assisting customers fulfilling their company goals through the whole set of digital media channels. Now I'm responsabile of 30+ advertising specialists involved in challenging projects across different industries, mainly Fashion & Luxury but also Retail, Entertainment, Travel, B2B. My expertise fields are: digital adv planning and forecasting, performance adv strategy, brand awareness adv strategy, campaigns analysis, data-driven marketing, attribution, search e social paid, programmatic display e video adv, native, affiliation, DEM.

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Current Position

Paid Media Director at Webranking

Degrees

Master's degree, Communication Science

Skills