Sabrina Lucini
Marketing & Digital Director Yamamay & Carpisa
Yamamay
Country or State
Italy
Bio
Experienced BU General manager (Retail Stores, eCommerce), C-LEVEL (Marketing, Digital, CRM, eCommerce, Customer Care) in large Multinational Companies (IKEA, Danone Group, Novartis, Nexi) and Italian Global Headquarters (Yamamay, Carpisa). Currently proudly driving Omnichannel Transformation, CRM / Customer Data Platform and Marketing automation Set-up (Salesforce), eCommerce full internalization, Digital Marketing strategy, Customer Care with omni-channel approach for EMEA at Yamamay & Carpisa. 3 years as Strategy Consultant supporting Retail, Fashion & Pharma companies in their growth strategies via digital innovation and omni-channel transformation. Solid strategic planning, Business Development and P&L/Economics experience. Advisory Board Member at IAB Italia (2018-2021). Former Board Member at Valore D (2011-2014).
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Current Position
Marketing & Digital Director Yamamay & Carpisa at Yamamay