Bio

Sandra Moran is the Chief Marketing Officer at Workforce Software where she leads the global marketing organization’s demand creation, brand, and go-to-market strategy. Sandra is a high impact marketing executive and transformational leader with a proven ability to formulate and execute marketing strategies that drive business growth. As a global-minded and enthusiastic leader, Sandra is experienced at developing a company’s capability to continually identify what customers value in order to uncover new areas of growth. Before joining Workforce Software, Sandra served as the CMO at LLamasoft through a successful $1.5B sale to Coupa Software. She has also served as CMO for both SurgeonCheck and INTTRA. As CMO, Sandra spearheaded the development of programs and initiatives such as the go-to-market strategy, brand identity, product marketing, digital customer acquisition, social engagement, client relationship building, and paths to new business. Sandra has more than 25 years of experience enabling software and technology companies to strengthen their brand and accelerate revenue growth through a customer-centric approach. Having held leadership roles in marketing, sales, new business, and product management, Sandra has built many successful, high-performing, global cross-functional teams. Sandra earned a Bachelor’s degree in Business Analytics and Research from Texas A&M University. Strategic Branding Corporate Communications Market Opportunity Identification | Go-To-Market Planning | Product Launch New Business Development Public and Analyst Relations Interactive & Technically-Enabled Marketing | e-Commerce | Website Evolution Digital Demand Creation | Customer Loyalty Marketing Media Planning & Buying Social Engagement Multi-channel Sales and Marketing Enterprise SaaS Solutions P&L Accountability Public Speaking Start-up, Transformation, and High Growth Environments