Bio

I tell stories - stories about brands, stories about people, and stories about brands that connect with people. I also work with entrepreneurs to help them better tell their own stories. Today I lead marketing and communications for a fast-growing fintech startup in Africa, with a goal of building the infrastructure necessary for other digital finance innovations to grow and scale more quickly across the continent. Throughout my career, I've advised early stage companies in emerging markets in areas from ideation, to go-to-market and growth strategies, to investor readiness. I've worked with global brands and local entrepreneurs across a variety of sectors, from fintech, to health, to agritech and more. Previously, I led marketing and communications for finance and innovation consulting firm BFA Global, and its inclusive tech accelerator Catalyst Fund, as well as for entrepreneurial training program, seed fund and tech incubator, MEST Africa, across international markets. I also led global marketing for Outside Insight, the AI division of media intelligence company Meltwater, and content for a Silicon Valley-based healthtech startup. I have an MBA from Oxford University Said Business School.