Bio

I was taught in business school that the job of a CEO is to maximize shareholder value. As a 5-time entrepreneur and winner of the prestigious Ernst & Young Entrepreneur of the Year Award, I can say with certainty that there are metrics more important than profit to define value. It’s the stakeholders, rather than shareholders, who we need to create value for - the digital and physical communities around your organization that support your team, the earth who makes it possible, and of course your end-users who give your products their true meaning & purpose. I was part of the founding team that brought digital advertising to the Web in 1997 at a Seattle based startup - aQuantive. Our vision was to democratize information and provide the economic engine to keep information and content free. There we built the first ad server and digital agency, which was sold to Microsoft for $6B, and then again, re-sold to FaceBook. Subsequently that original C++ ad serving code brought advertising to the Social Web (a.k.a Web 2.0). In 2005 I moved to Munich, Germany with my wife and best friend from college and founded Adconion (now AMOBEE) where I saw an opportunity to revolutionize the way digital media was bought and sold on the web and built one of the largest real-time programmatic ad buying platforms, which sold for over $500M to Singtel and RTL. Today I am CEO/CTO of SmartMedia Technologies, where my 100+ global team has spent the last 5 years fusing adtech with blockchain. The ethos of Web3, is power to the people, through decentralization. It is also the solution to our relentless pursuit of GDP growth through by way of human consumption. A shift from the physical consumption of goods, to virtual goods and meta experiences, if done sustainably, will play a pivotal role as part of the solution for climate change. We are the foremost technical leaders in providing Web 3.0 marketing solutions to Agencies, Brands and Creators. Some of our recent work includes launching NFTs & Metaverse campaigns for Miller Lite, Ben & Jerry's, The NBA, PepsiCo, KFC, PBR, Vodafone, Selfridges and LaVazza. #DoGreatThings #DoThingsGreat #DoMoreGood