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Profile

Veli Mabena

Head Category Management

SABC

Country or State

South Africa

Bio

I am a marketing professional with a wealth of cross-functional marketing professional with over 20 years experience. Over those years I have skilled myself up across all the key marketing and communication areas including Marketing Management, Retail Marketing, Sales, Advertising, Activations, Sponsorship and Digital Marketing. My key experiences include leading and managing global marketing campaigns for a number of global brands in the likes of Coca-Cola, Vodacom (Vodafone), Phillip Morris International, Samsung South Africa and looking after high performing team of specialists. Having worked in diverse markets across the African continent in Angola, Mozambique, Zimbabwe, Lesotho, Botswana, Zambia, Malawi and Kingdom of Eswatini and being exposed to international markets in the USA and Europe enabled me to gain immense and in-depth knowledge and experience of the FMCG, Telecommunications, Retail, Media and Broadcasting industry, Mobile and Consumer Electronics. I pride myself and as a true leader, a team player, with strong strategic and creative mindset, unconventional thinking and approach to business. Marketing is my passion.

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Current Position

Head Category Management at SABC

Degrees

Marketing/Marketing Management, General

Skills