Bio

Digitally native marketing executive with a passion for High-Growth, Complex Challenges who has built multi-channel digital strategies for some of the fastest growing consumer companies. With over 15 years in e-commerce, retail, and analytics, Vivian leads by leveraging technical expertise, strategic thinking and a passion for attribution complexities. She has been lauded by colleagues for her mindful leadership style and calming presence, which she attributes to her focus on wellness, as well as the laid back hospitality of her Austin Texas roots.

She leads marketing strategies and programs with a data driven approach, successfully bridging direct response with brand engagement as part of an agile team that launches and grows a portfolio of direct-to-consumer wellness brands under the Fortune 500 CPG company.

Vivian has been a featured speaker and panelist for ANA, MMA, AdExchanger, Mobile Insider Summit and more, on topics from data-driven growth strategies and conversion optimization to getting more women and Asian Americans into leadership roles.